Rob’s Grog leaves long-lasting taste
For 15 years, 97 Rock’s Rob Lederman turned his garage into a holiday beverage brewery each December, turning out 144 bottles filled with seasonal spices and a medley of liquor — six types of alcohol to be exact — to give friends and family a bloodstream warming gift.
The secret recipe yields such a delicious product, sales representatives at the station used to pre-order bottles of it to give as gifts to their clients.
Gauging the temperature with great discipline, Lederman mixed his concoction — consisting of 30 to 40 ingredients — in garbage bins, making sure the cream didn’t curdle.
Then his friend, Bob Rich, of Rich Products, recommended having his company mass produce Lederman’s noglike beverage, and the two teamed up to raise money for the Cystic Fibrosis Foundation and Camp Good Days.
The results was Rob’s Grog — a tasty treat with a lasting benefit.
For $400, restaurant owners can purchase six, 64-oz bottles of Rob’s Grog mix, three Rob’s Grog shakers, four shot glasses, 12 posters for the restaurant or bar and 20 table tents.
The $400 then gets split evenly, half to cystic fibrosis and the other half to Camp Good Days, which provides programs and services to improve the quality of life for children living with cancer.
“As a bar, you’re making money and literally sending a kid from Buffalo with cancer to Camp Good Days,” said Lederman, an Amherst resident and also the owner of Rob’s Comedy Playhouse.
Rich and Lederman have underwritten the production of the grog, estimated at about $10,000.
“I would have donated a couple thousand dollars anyway,” said Lederman, who was named 2009’s Humanitarian of the Year for Camp Good Days. “Now I can donate that, plus more.”
Twenty-eight restaurants have already signed up for Rob’s Grog from throughout the area, including Black and Blue, The Eagle House, Solé, Cozumel Grill and the Roycroft Inn.
Lederman will sell his grog to only 12 more restaurants. He said he hopes to gain more interest from restaurant owners in the Southtowns.
Restaurants can expect a profit of $3,800 from participating by selling Rob’s Grog as a martini, pint or shooter, Lederman said, adding that it’s a win-win situation.
Also, all restaurants carrying the grog will receive promotional airtime on Citadel Broadcasting radio stations, including 97 Rock, Mix 104 and 103.3 The Edge.
Rob’s Grog will arrive at participating restaurants beginning Thursday and Friday Nov. 17 and 18, dropped off by families of Camp Good Days and the Cystic Fibrosis Foundation.
For more information, e-mail Lederman at robsgrog@ secretgourmet.com or rob@robscomedyplayhouse. com.