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Business May 16, 2007
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GEICO ranked top in car insurance category

GEICO took the top spot among car insurance companies for its "ability to engage consumers and create loyal customers" in the 2007 Brand Keys Customer Loyalty Engagement Index.

The annual study examines consumer relationships with 362 brands in 55 categories to determine category drivers that create loyal customers and increase profits. The study is conducted by Brand Keys Inc., a marketing research company.

"We are very proud to receive the top honors for customer loyalty," said Bill Roberts, GEICO executive vice president.

GEICO, Government Employees Insurance Company, is the fourth-largest private passenger auto insurer in the country. It provides auto insurance coverage for more than 7 million policyholders and insures more than 12 million vehicles.

GEICO's Buffalo office is located on Crosspoint Parkway in Amherst. For more information, go to www.geico.com.