Business News

Diversified Services, LLC will present three seminars from April 23-24 at 17 Limestone Drive, Suites 5 and 6. Each program begins at 7 p.m. On April 23, the topic is "Communication Development for Young Children"; on April 24, it is "Caring for your Elderly Parent: Fall Prevention, Diabetic Care with Wound Management and Adaptive Equipment"; and on April 25, the topic is "Dizziness and Balance Issues in the Elderly: Causes, Assessment and Prevention." Registration is required. Call 871-9833, ext. 101.

Valmark Associates, LLC, an advertising and marketing communications agency, has assisted TriSurant, a Texas based employee benefits manager, with its name change and brand repositioning program. The Amherst based company provided consultation, internal and external market assessments, name and tagline ideation, a new Web site and graphic design services to help re-position the firm from a benefits administrator to a full-service employee benefits manager. Valmark Associates' president and CEO is Joe Lojacono,